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"We lived through [Adam] vicariously for a few years. I was hoping that he'd do something like buy a yacht and we could all hang out on it. The rest of us were too embarrassed." — Bono, on the band's "religious" years in the '80s

U2's 'Pride' Used In New Promo For Amazon's 'The Man In The High Castle'


U2's 1984 hit, "Pride" is being used in a trailer promoting the third season of Amazon Prime's hit show, The Man In The High Castle. It's not actually U2's recording of the song, but a new cover from a European solo singer named Lxandra. You can watch it below.

What's interesting is that the trailer begins by mentioning that this is the first time U2's ever allowed "Pride" to be used in this way:

For the first time ever, U2 has given permission for their hit "Pride (In The Name Of Love)" to be reimagined and recorded for film and TV.

Lxandra's version of "Pride" is also available for purchase or streaming via Amazon Prime Music.

I've only seen the first two episodes of season three, so I don't know if the song is used in the show itself, or just in this promo trailer. (My wife has finished season three and said she doesn't remember hearing "Pride" at any point.) The trailer connects the song's use of resistance -- i.e., "one man he resist" -- to the efforts of the resistance group in the show.