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U2.com sending out 'The Blackout' emails

@U2, August 28, 2017
By: Matt McGee

 

There's more semi-mysterious promo coming this week from U2.com. Today, some paid members have received emails titled Remember Gashouder?, a reference to the name of the Amsterdam venue where U2 shot a video for a new song last month. Last week, some fan club members in the U.S. received an even more cryptic snail mail letter from U2.com that also teased the new song.

We believe the email today has only been sent to fans who were in attendance at the video shoot.

The email includes a photo of the small venue taken from Larry Mullen's drumkit, with text below it that reads as follows:

Remember the Gashouder?
A special night.
Thanks for coming.

See yourself here?

#U2TheBlackout
#U2SongsOfExperience
#Experience

That first hashtag seems to reveal that the song is actually called "The Blackout," not just "Blackout." The last hashtag might be suggesting there's some kind of experience that'll be associated with the song or, more likely, the Songs Of Experience album. The band has hinted for several years that they're looking for new and unique experiences when it comes to releasing albums. Consider: As far back as 2011, Bono said U2's albums would be released as digital apps. A year later, we reported about a Los Angleles-based company that was making a U2 app. When Songs Of Innocence came out in 2014, Bono hinted that Songs Of Experience would follow and talked about working with Apple on "innovations that will transform the way music is listened to and viewed." And in late 2015, Edge told Hot Press that, with Songs Of Experience, "we'll try to think of something that is a new thing, and a fresh way of getting music out there."

But all that is speculation at this point. In the meantime, here's a look at the email that went out today.

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