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U2 Conference: U2 Publicist Brian O'Neal Added to Program

@U2, February 28, 2013
By: Matt McGee / @mattmcgee


More news about the upcoming U2 Conference: We've just added Brian O'Neal to the mainstream/popular session track that @U2 is putting together!

O'Neal's in a unique position to talk about the changes that U2 went through in the 1990s because he was the national (US) publicist for Achtung Baby, Zooropa and the Zoo TV Tour. He also did publicity for Pop and traveled around the country on the PopMart tour in 1997. In between those album and tour campaigns, he also did publicity for U2 side projects such as the Passengers album, Adam and Larry's Mission: Impossible single and more.

We'll sit down for a conversation with Brian on Friday, April 26th at 10:30 am, and we'll make sure to leave plenty of time for audience Q&A, too. Read more about him and the session on the conference website.

This conversation session joins the previously announced conversations that we'll have with Jim Henke, who wrote the first article about U2 in Rolling Stone magazine and later served as Chief Curator at the Rock and Roll Hall of Fame and Museum, and John Gorman, a legendary figure in Cleveland radio who met the band on their first US tour and will talk about how radio has handled U2 over the years -- and how it might handle them in the future when the next album and single comes out.

It's shaping up to be a fantastic event -- these great conversations we'll have on the mainstream side of the conference agenda, fantastic academic panels, and Unforgettable Fire teaching us about U2's sound and then headlining our post-conference party. (And we have more announcements coming soon, so stay tuned.)

Registration is open now for just $249 -- that price goes up to $299 on March 11th. We'll see you in Cleveland!

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