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"I find it to be an ongoing challenge to keep the guitar from becoming too traditional." — Edge

Memory Lane: See Rattle and Hum Movie Ad Collection from 1988

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U2: Rattle and Hum Original Movie Ads

The album Rattle and Hum turns 30 today. The film of the same name has its anniversary Oct. 28 (Ireland) and Nov. 4 (North America/U.K.), respectively. 

To commemorate the film premiere, our staffer Ross Perry has compiled an archive of over 100 original newspaper ads that promoted the film. We've created a special Flickr album so you can view them all and perhaps find the city/town/theater where you first experienced it.

View that album here