"[W]e don't want to do anything that is ever going to embarrass our fans. That's why over the years we've turned down so many offers from companies who want us to endorse their products."
Column: off the record..., vol. 8-301
April 06, 2008
So much to talk about...where to start? How about we start with internal @U2 stuff? Yeah, that'll work.
You may have noticed that I'm not writing OTR every week, even though the heavy lifting on U2, A Diary has come and passed. This is now a permanent change. OTR will be written by a different staffer each week, although I'll be in the rotation to write at least once a month. There are two main reasons why OTR will be a group effort going forward:
On that second point, we're way behind schedule on a few things around here -- stuff that I can't delegate to others. Here are two of those things:
So, that's just some of the stuff going on. We should also have the entire set of U2 band biographies updated soon. And the Dublin Guide may be getting a makeover soon, too. We're always busy, but you know that by now. :-)
Live Nation and U2, eh? I think it's not the Big News it was made out to be this past week -- U2 has already been working with these folks for years. The LN organization has already been producing U2's shows, handling U2's merchandise, and running the official web site and fan club. Nothing really new there, except perhaps for Bono's very curious statement about U2.com:
There's tremendous irony in there: If you want a more direct relationship with the fans, logic says you eliminate the middleman. The fan club used to be a direct line between the band and fans (in the Propaganda days), but now there's a Big Business (Live Nation/Fanfire/Signatures Network) in between us. Should be interesting to watch how that unfolds.
The most newsworthy aspects of the announcement? Try these:
U2 will be using a new, Live Nation ticketing system for its next tour. The ticketing system is supposed to be ready in 2009, so that's the earliest we'll see a tour. This means no more Ticketmaster, which is certainly cause for celebration. On the other hand, as a friend said on a mailing list a few days ago: "A brand new ticketing system being stress-tested by a fan base the size of U2's...what could possibly go wrong?" Good point.
It's a 12-year deal with Live Nation...so that means we can expect U2 staying active until 2020??? Wow. Whaddya think we'll have between now and then? One album? Two? ;-)
I'm kidding. (I kid because I love.)
If you need something to distract you while online, how about streaming U2 videos around the clock? U2star.com has setup a U2 TV channel of sorts here: http://www.mogulus.com/u2star. I had to put this link at the end of the column because you'll never come back and read the rest once you end up over there.
And finally...for the few who haven't clicked through just yet, staffer Phil R. found Edge's next fashion statement: the Personal Soundtrack Shirt. I can so see him wearing that.
Until next time...
© @U2, 2008.