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"Maybe that is the step forward on this record, to be able to have the freedom to have humour sitting alongside songs that are deadly earnest, and the two actually balance out each other."

-- Edge, on All That You Can't Leave Behind

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Bono on Fortune's List of 50 World's Greatest Leaders

@U2, March 24, 2016
By: Karen Lindell



Yes, we know Bono rocks our music world, but he also rocks the real world. Our favorite singer-humanitarian-activist has been named to Fortune's list of 50 "World's Greatest Leaders."

The short profile listing describes Bono's work with One and says his "secret" is "an ability to convince others that they are the true leaders of change, not him."

Fortune also offers a full article by Ellen McGirt, "Bono: I Will Follow," that delves into Bono's activism and includes complimentary quotes from some big-business folks, including:

Coca-Cola CEO Muhtar Kent: “There is no one better who can harness the emotion and soul and value of people. He dreams big and then works so hard to get things done.”


Starbucks CEO Howard Schultz: “I can tell you that he is a true authentic servant leader. He might be onstage and the lights are very bright. But when the cameras are off and no one is watching, I think that’s when you really know who someone is. He’s the real deal."

(Photo by Sam Jones for Fortune)

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October 19 2017

The Joshua Tree Tour 2017

Tonight in São Paulo

October 21 2017

The Joshua Tree Tour 2017

Tonight in São Paulo

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