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"He's the type of person who'll hit you in the ass and get you going. It doesn't make you a lot of friends, but it's a great ability to have."

-- Adam, on Bono

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Bono In Davos: It Is Not Finished

@U2, January 22, 2016
By: Sherry Lawrence

 

Bono joined World Economic Forum Chairman Klaus Schwab in Davos today to give an update on the (RED) campaign's progress over the past 10 years. Bono definitely stated, "It is not finished." Using Nelson Mandela's quote "It is always impossible until it is done," Bono said that (RED)'s goal to have an AIDS-free generation will be finished this decade. He also explained the strategy behind the campaign's success: Getting into the marketing departments of companies like Apple, Bank Of America and Starbucks, to get (RED)'s brand out to the masses. Bono concluded his brief remarks saying, "That was a short speech, wasn't it? That's almost impossible for an Irish guy." Even Bono proved Mandela's quote.

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October 19 2017

The Joshua Tree Tour 2017

Tonight in São Paulo

October 21 2017

The Joshua Tree Tour 2017

Tonight in São Paulo

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