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Bono In Davos: It Is Not Finished

@U2, January 22, 2016
By: Sherry Lawrence


Bono joined World Economic Forum Chairman Klaus Schwab in Davos today to give an update on the (RED) campaign's progress over the past 10 years. Bono definitely stated, "It is not finished." Using Nelson Mandela's quote "It is always impossible until it is done," Bono said that (RED)'s goal to have an AIDS-free generation will be finished this decade. He also explained the strategy behind the campaign's success: Getting into the marketing departments of companies like Apple, Bank Of America and Starbucks, to get (RED)'s brand out to the masses. Bono concluded his brief remarks saying, "That was a short speech, wasn't it? That's almost impossible for an Irish guy." Even Bono proved Mandela's quote.

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