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"But what's most important is that I must feel that I could carry the project, above and beyond being 'Bono's wife.'"

-- Ali, on her charity work

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Ali Hewson and Bono's Edun Label to Cease U.S. Operations

@U2, June 28, 2018
By: Karen Lindell


Edun, the high-end ethical fashion brand founded by Ali Hewson and Bono in 2005 to promote trade in Africa by working with artisans and manufacturers on the continent, is ceasing its U.S. operations.

According to The Business of Fashion, LVMH, a luxury company that manages many brands and first invested in Edun in 2009, is transferring its 49 percent stake in the label back to the founders. 

The Business of Fashion said it’s unclear “if or how Edun may be revived in the future.”

The label’s 2018 spring/summer 2018 collection is the label's last to be produced. Edun’s only storefront, in Manhattan, closed in May. 

In a joint statement, LVMH and Edun said Edun is “restructuring its operations in preparation for its next chapter” and “the founders remain committed to Edun’s mission for sustainable fashion.”

(photo by Kristin Lee Moolman for Edun)

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