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"To live off your emotions is a necessary evil if you're a singer, but it doesnt make for an easy life."

-- Bono

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2nd U2 Conference Starts Tomorrow

@U2, April 24, 2013
By: Matt McGee


It's here! The second U2 Conference is happening this weekend in Cleveland and there's a lot going on as it approaches. Here's a preview:

The festivities begin tomorrow night (Thursday) with a pre-conference gathering, and then the conference itself runs all day Friday and Saturday. Bill Carter is giving a keynote on Friday about the 20-year anniversary of the Zoo TV/Sarajevo satellite linkups that he organized. Steve Averill is giving a keynote on Saturday about his 30+ years of handling U2's official imagery (album covers, promotional materials, etc.). We're doing interview sessions in the mainstream track with the likes of Jim Henke, Brian O'Neal, the tribute band Unforgettable Fire and Cleveland radio legend John Gorman. And there are a couple dozen excellent academic sessions on tap, too. Official events end on Saturday night when Unforgettable Fire performs at the Hard Rock Cafe. You can see more about the full program on

Some last-minute things to know:

Is it too late to register? Nope. The event is almost sold-out, but not quite. There are a few spaces left, and you can walk-up tomorrow or Friday during registration hours (see the schedule) and pay on the spot via cash or credit card. (The registration fee is $249 for the whole weekend.)

I can't make it. Will you be covering the conference on @U2? You bet! @U2 will have about a dozen staffers in Cleveland (might be the biggest staff gathering we've ever had), and we're planning to share as much as we can all weekend long -- written recaps of sessions and interviews here on @U2, regular updates and photos on our Twitter and Facebook accounts, and more.

Whether you use Twitter or not, you can also keep an eye on what attendees are saying by watching the #U2Conf stream -- that's the hashtag that the conference is asking people to use. That link will auto-update as new messages are shared with the hashtag.

If you are joining us in Cleveland, please look for folks wearing @U2 shirts and say hello - we'd love to meet you!

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