Achtoon Baby cartoons

Achtoon Baby

New U2 album

New U2 Album Info

U2 Tour Dates

NEW! @U2 Tours

"I'll take a walk occasionally, and have a drink with the devil, but I'm not moving in with him."

-- Bono

@U2 home page

U2, Apple Partner on 'The Experience Bus'

New 'Song For Someone' video available in virtual reality viewing.

@U2, October 25, 2015
By: Matt McGee

 

Many fans arriving at the O2 in London for tonight's U2 show found themselves unexpectedly getting on a bus. But no one left the venue parking lot.

They were getting on something called "The Experience Bus," a (non-moving) partnership between U2 and Apple Music that invites fans to get on the bus and watch a new, virtual reality video of "Song For Someone." As you're watching the video, you get to interact with U2 as if you're standing on the e-stage as they perform. You also see other fans singing the song, too -- presumably sourced from several months ago when fans were invited to send the band videos of themselves singing the song.

While watching the video, fans have their photos taken and uploaded to a new website, U2TEB.com, where the fan can collect and/or share the image online. A couple of our staffers tried out the bus before tonight's show, including forum moderator Kenny Irwin ("singnomore" on the forum), who posted this photo of himself watching the "Song For Someone" video:

U2: The Experience Bus

Inside the bus are a number of iPad displays, presumably where Apple Music is promoted. Upstairs on the bus are several booths that have the virtual reality glasses and Mac laptops setup to show the video.

The bus will be at some, but not all, of the remaining shows on the European tour. Our friend Heather Wallace did a live stream tonight, and one person working the bus said it'll be at the first two shows in London, all four shows in Paris and the last two shows in Dublin. 

More U2 News

Facebook icon Twitter icon YouTube icon Instagram icon Flickr icon Apple icon Android icon
@U2 Tours
@U2 Calendar

July 11 2016

07:30 PM - 11:00 PM - U2 2 Tribute Band Performance

Tonight in Worcester

August 8 2016

Edge's Birthday

Our favorite guitarist turns 55 today.

Full Calendar