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"If you're close enough to see the tattoo you're too close." -- Larry, answering a question about his tattoo, 2002 |
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'U2 3D' Hits $20 Million in Box Office in Advance of Japan Opening
Market Watch,
February 25, 2009
"The 3D visuals envelop you, majestically, and that effect fuses with the band's surround-sound rapture to create a full-scale sensory high." - Entertainment Weekly
"In many ways, watching the movie is better than concert going. We feel as though we're poking our heads through the window of another world." - The Washington Post
"... Not merely a technical landmark, but also an aesthetic one... a work of art." - The New York Times
U2 3D, rated the No. 4 best-reviewed film and top concert film in 2008 by Rottentomatoes.com and recipient of the Best Musical Film Award at the Los Premios MTV Latin American Video Music Awards, will open in more than 40 theaters in Japan on March 7. The film, which premiered at last year's Sundance Film Festival, has grossed more than $20 million worldwide. Four days before U2 3D opens in Japan, the great Irish rock band's long-awaited new studio album No Line on the Horizon -- their first since 2004 -- will be released internationally. Mark Katz, president of distribution, National Geographic Cinema Ventures, said, "We're delighted that U2 3D, which continues to do well domestically and internationally, will be released in Japan. Because of the importance of the Japanese market, we waited to open there so the film could screen in the best-equipped 3D and IMAX theaters. And the film's release on the heels of the band's new CD is perfect timing." "This was our company's first production, and it was truly a labor of love," said Sandy Climan, CEO of 3ality Digital, which produced and shot the movie. "We were confident that we could create an immersive experience that made viewers feel like they were part of the band, and we delivered on that promise. We're thrilled that the movie continues to enthrall audiences around the world." Filmed in South America during U2's Vertigo Tour, U2 3D is the first live-action movie ever shot, produced and exhibited in digital 3D. The film captures the intimacy between band and audience in a unique, visceral way and establishes a new standard in 3D digital technology. Directed by Catherine Owens and Mark Pellington, U2 3D transforms a series of live concerts by one of the world's most acclaimed bands into a completely new entertainment experience. U2 3D takes viewers on an extraordinary cinematic journey, a quantum leap beyond traditional concert films and traditional 3D, immersing audiences in the excitement and throbbing intensity of a stadium concert. The U2 3D production crew shot at huge outdoor stadium shows in four Latin American venues: Mexico City, Mexico; Sao Paulo, Brazil; Santiago, Chile; and Buenos Aires, Argentina. More than 100 hours of digital 3D footage were shot, documenting a set list that includes such seminal U2 songs as "Sunday Bloody Sunday," "Where the Streets Have No Name," "With or Without You," "Bullet the Blue Sky" and "One," as well as more recent tracks such as "Beautiful Day," "Love and Peace or Else," "Vertigo" and "Sometimes You Can't Make It on Your Own." U2 3D received the award for Outstanding Visual Effects in a Special Venue Project from the Visual Effects Society of America at the 7th Annual VES Awards on Feb. 21, 2009. In addition to this award, the film was recognized as Best Musical Film at the Los Premios MTV Latin America Video Music Awards; received the Pioneer Award (Film & Television) from the 2008 3-D Film and Interactive Film Festival; and Best Film Produced Non-Exclusively for Giant Screen Theaters from the Giant Screen Cinema Association. U2 3D was the best reviewed concert film of 2008 and the fourth best reviewed film overall according to RottenTomatoes.com annual review round-up. 3ality Digital's Jon Shapiro, Peter Shapiro and John Modell, along with Owens, produced the 3ality Digital presentation. Sandy Climan, David Modell, and Michael Peyser served as executive producers, while Steve Schklair served as 3-D and digital image producer. © MarketWatch, Inc., 2009. |
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