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From The Ground Up: U2 360 Photo Book Due Soon With a New Name

@U2, August 31, 2012
By: Matt McGee / @mattmcgee

 

The official photo book of the U2 360 tour has a new name -- From The Ground Up -- and is due in stores just in time for the holiday shopping season.

We first reported on the book almost a year ago (October 2011) when it was being called "U2360°: The Official Story of the Greatest Spectacle in Stadium-Rock History." But book cover images (seen at right), a listing on Amazon.com (plus other shops) and an email today from U2.com all show the title as From The Ground Up.

Despite the name change, the book still features photographs by Ralph Larmann and text by Dylan Jones, editor of British GQ magazine. That Amazon.com page lists the publication date as November 27, 2012.

Coincidentally, the U2.com email also tells paid members not to order the book because part of the 2013 membership plan will be a special edition of the book "with a little something extra" that includes more live tracks from the U2 360 tour (like those found on U22).

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