"I don't think that understanding what our beliefs are is important. What is important is that we get our audiences thinking about things for themselves."
Column: off the record..., vol. 13-595
December 01, 2013
Happy Thanksgiving to all of our readers that celebrated it last week.
It was a quiet holiday at Casa McGee, aside from the strategizing for how best to track down a copy of the "Ordinary Love" vinyl single.
Even though I live in a metro area with about 200,000 people, there's not a single independent record store anywhere in sight. So my choices were to drive to Walla Walla (Wash.) or Yakima, both of which are a little more than an hour away. (And both of which are smaller in population than my area.) Both of those places have small record stores, and I was in contact with both via e-mail during the week leading up to Friday's release.
The store manager from Yakima confirmed that he had some copies and promised to set one aside for me. That, plus the fact that there's a fantastic burger place in Yakima, sealed the deal. So, my son and I drove up on Friday and everything went as smoothly as it could possibly go. Records, burgers and back home in time to watch some football: Black Friday shopping done right.
That wasn't the case everywhere, though. Some of our staffers had trouble tracking down the vinyl single, and we also heard from other fans on Twitter and via e-mail that they missed out, too, for a variety of reasons. Some places expected to get "Ordinary Love," but didn't. Others got only a few copies. And then one reader sent an e-mail saying that his local store had about 60 (!) copies in stock on Friday, and buyers could buy more than one after everyone had gone through the line once.
What was your experience like? Any troubles getting "Ordinary Love"? You can share your story -- and read the stories of lots of other fans -- in this thread in our forum: The "Ordinary Love" Black Friday Experience Thread.
It seems a little odd to me that this vinyl isn't individually numbered (like Wide Awake In Europe was back in 2010).
But the lack of numbering hasn't stopped U2 fan Niels ten Have from creating a website to track the "Ordinary Love" vinyl. He's the same guy who created the WideAwakeIn.eu website in 2010 to track that release, and the concept of Ordinary.lv is the same: Fans with "Ordinary Love" are invited to register their location and, if enough fans do this, you get a sense of where and how far the single has spread.
One last note about "Ordinary Love" -- we want to know what you think of the song. Check out the new poll question on our home page that asks you to rate it on a scale of 1 to 5.
And finally ... this is pretty great. Via @CorazonLatino on Twitter, Imagine Dragons covers "With Or Without You" in Brussels this past Friday night.
See you next time!
(c) @U2, 2013.