"It's a trap when you agree to being one person because when you step out of character with that, you look like a hypocrite."
-- Bono, on his Macphisto persona
Column: off the record..., vol. 12-521
July 01, 2012
I don't know about you, but I can't believe that it's already July. Really???
Have you watched PopMart Live From Mexico City lately?
I don't go to the gym as often as I should, but when I do, I've usually been spending 45 minutes on the treadmill watching Zoo TV: Live From Sydney or U2 360 At The Rose Bowl. Those two finally got tiresome, so not long ago I figured out how to convert my PopMart DVD into something that will play on an iPod.
I watched it. And I have to disagree with Willie Williams. When we interviewed him 10 years ago, he said that PopMart "stands the test of time" more than Zoo TV does.
I don't think so.
There were a couple portions of the show that were better than I remembered, but the main thing that I remembered is that there are reasons why I haven't watched it in a long time. I don't think the band ever got fully comfortable in the idea of a traveling supermarket that makes fun of consumerism and commercialism. I saw maybe five shows on that tour, and I always hated Bono's pre-"Still Haven't Found" speech when he thanks the fans for "building this ... this ... whatever this thing is." It was like nails on a chalkboard then, and it was again when I rewatched it a couple weeks ago.
On the other hand, I was absolutely blown away by the live version of "Mysterious Ways" from this show/tour. I don't remember it being so amazingly epic. Here it is, in case you need a reminder, too.
Bono recently trademarked his own name and signature. The application was made on May 11th and approved by the Irish Patents Office on June 2nd.
You can see the trademark record on the IPO's website. Bono's associating his name with four different classes of goods and services -- one related to CDs, DVDs, and digitally recorded media; one related to musical instruments; one related to clothing and one related to live vocal/concert performances.
It's a nice honor to have U2.com invite me to contribute to their ongoing "My U2 Playlist" series -- and mine was just published about a week ago. It's a simple idea that has random people posting a list of up to 15 of their favorite U2 songs.
And finally ... @U2 reader Davy M. in Ireland relays the news that Bono was in attendance when Red Hot Chili Peppers played Croke Park last week (June 26th). He says the Peppers paid a little honor to Bono by beginning their encore with about a minute of "Sunday Bloody Sunday."
See ya next time!
(c) @U2, 2012.