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Bono to Get New 'Cannes LionHeart Award' on June 21

@U2, June 05, 2014
By: Matt McGee

 

Bono will be at the Cannes Lions International Festival of Creativity later this month to collect the first "Cannes LionHeart Award" recognizing his role in founding the (RED) organization.

According to the announcement, "the Cannes LionHeart recognises the person or organisation that, through innovative use of commercial brand power, has made a significant and positive difference to people or the planet."

Bono will accept the award on June 21st, during the final awards ceremony of the film festival.

On that same day, Bono will join Apple designer Jony Ive in a sit-down conversation discussing the (RED)/Apple partnership and that super successful auction they collaborated on in New York City last November.

Update: I incorrectly said this was happening at the Cannes Film Festival. That's been corrected above.

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