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"Our music is primarily uplifting, but at the same time there's a realism to our music as opposed to an escapism."

-- Bono

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Bono Speaks, Receives Lionheart Award at Cannes Lions Conference

@U2, June 21, 2014
By: Matt McGee

 

Bono collected the first Cannes Lionheart Award today and also spoke at the Cannes Lions creative/advertising conference in France.

The speaking appearance was a sit-down conversation with another guest, Apple's Jonathan Ive, where the two spoke about the (RED) organization and the successful auction that Ive and Apple helped with late last year. Based on some of the live-tweeting from the interview, Bono re-used some of his more common phrases about (RED) and the effort to fight poverty in Third World countries, like this one:

But, based on a tweet from the fans at U2 Valencia, Bono also admitted that U2's album is "four years late" and said he hopes it'll be released this year. After the sit-down chat, and just moments ago, Bono accepted the Lionheart Award as seen in this tweet:

Video of today's events may show up soon on the Cannes Lions YouTube channel, but we're not seeing anything there yet.

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