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Steve Averill, Shaughn McGrath, and the folks at Four5One Design made a lot of friends at the U2 Fan Celebration that we co-hosted with the Rock and Roll Hall of Fame in 2003. They've been designing U2's album covers and other artwork since the late 1970s under a variety of names ... and now it looks like they have another new name: AMP Visual.

You may have seen the name in small print in the liner notes of the U2 360 at the Rose Bowl DVD, and if you typed their URL into your web browser, you were opening the door to a lot of U2-related goodies. The Recent Work section talks about the U2 360 DVD and their work on No Line On The Horizon.

From the inception of this project the title was -- No Line on the Horizon -- it meant many things to us, but mostly it meant the removing of any barriers, a longing to return to a perfect moment, or release. We discovered the beautiful photograph by Hiroshi Sugimoto, 'Boden Sea, Utwil.' This velvet image of Sugimoto's was set very simply in a white surround to make the cover. We added then the equals mark idiom, as a form of title. It sits above the image on a different plane, a different language -- that of mathematics -- but universally understood, nonetheless. The implication of parallel forces is there; of nature and human natures, light and dark, harmony and discord.

There's more U2 stuff in the Archive section, and a PDF download about the U2 360 DVD project in the Case Study section. If you make it through to their blog, you'll learn everything you wanted to know about the decorations on U2's ThreeSixtyAir jet plane.

You might also look for links to their Facebook page and YouTube channel. Those are good places to make friends with U2's new (old) design team.

The News Today

Feb 08 Like a Song: Gone Feb 05 Column: off the record…, vol. 12-500 Feb 05 @U2 QOM January 2012: Unexpected Meeting Feb 03 U2 manager Paul McGuinness's firm files pretax losses of €1.8m Feb 02 U22: What It Has and What It's Missing Feb 02 Facebook flotation makes 'Silver and Gold' for Bono Jan 29 Column: off the record…, vol. 12-499 Jan 27 Like A Video: Until the End of the World (Or, A Lullaby For 2012) Jan 22 Column: off the record…, vol. 12-498 Jan 18 U2 Lists: Top 5 Bono Howls

@U2 Calendar

February 10 2012 Joshua Tree Tribute Band Performance Join in the fun of Winterfest! February 17 2012 2-U Tribute Band Performance Catch the band tonight in York. Full Calendar