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Media promo items for All That You Can't
Leave Behind and "Beautiful Day?
by Peter Longworth
40
UK journalists were invited to Metropolis Mastering Studios
in London last week (mid-September, 2000) to listen to the new
U2 album. They were presented with a custom-printed, strong
paper bag measuring 11.75" x 13" x 3.5" with
"rope" handles. The front of the bag is printed with
part of the album cover with "U2 All That You Can't Leave
Behind" printed across the top. The reverse side is plain
black with the heart in a briefcase logo in the centre and the
www.U2.com website address at the bottom.
The bag contains :
1. A 11.75" x 13.75" print of the album cover signed
by Bono, The Edge, Adam and Larry. (see
large photo)
2. A 12" x 8" window sticker advertising the release
of "Beautiful Day". (see
large photo)
3. A 8.75" x 8.75" 24 page booklet - Page 1 is the
album cover, pages 2-5 contain Anton Corbijn photographs from
the bands website, Page 6 is the album track listing (includes
"The Ground Beneath Her Feet" for UK release), Page
7 and 8 are a band history, Page 9 is the Island records logo,
Pages 10 to 23 are an album discography with photos of each
album cover, including Passengers anf Million Dollar Hotel and
Page 24 (back cover) has the heart in a briefcase logo together
with the album release date. (see
large photo / read text of booklet)
4. "Beautiful Day" 1 track Promo Video in custom
sleeve. (see
large photo)
5. "Beautiful Day" UK Promo Stickered CD1 and CD2.
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