Media promo items for All That You Can't Leave Behind and "Beautiful Day?

by Peter Longworth

40 UK journalists were invited to Metropolis Mastering Studios in London last week (mid-September, 2000) to listen to the new U2 album. They were presented with a custom-printed, strong paper bag measuring 11.75" x 13" x 3.5" with "rope" handles. The front of the bag is printed with part of the album cover with "U2 All That You Can't Leave Behind" printed across the top. The reverse side is plain black with the heart in a briefcase logo in the centre and the www.U2.com website address at the bottom.

The bag contains :

1. A 11.75" x 13.75" print of the album cover signed by Bono, The Edge, Adam and Larry. (see large photo)

2. A 12" x 8" window sticker advertising the release of "Beautiful Day". (see large photo)

3. A 8.75" x 8.75" 24 page booklet - Page 1 is the album cover, pages 2-5 contain Anton Corbijn photographs from the bands website, Page 6 is the album track listing (includes "The Ground Beneath Her Feet" for UK release), Page 7 and 8 are a band history, Page 9 is the Island records logo, Pages 10 to 23 are an album discography with photos of each album cover, including Passengers anf Million Dollar Hotel and Page 24 (back cover) has the heart in a briefcase logo together with the album release date. (see large photo / read text of booklet)

4. "Beautiful Day" 1 track Promo Video in custom sleeve. (see large photo)

5. "Beautiful Day" UK Promo Stickered CD1 and CD2.